The Market Access Training Course
Gain a competitive edge in the exciting field of market access!Â
Understand market access stakeholder dynamics, pricing strategies, and regulations to stand out as a leader in your field.
Position yourself for higher-level strategic roles in the industry.
Improve access to life-saving medications for patients.
Navigating the Complex Landscape of Market Access
If you’ve been navigating market access without a solid foundation, you’re likely overwhelmed by the stakeholders, acronyms, and rapidly changing policies. The complexity of payer landscapes and regulatory environments can make it difficult to see the bigger picture or understand how each decision impacts access.
You may feel stuck or unsure of how to confidently lead conversations or contribute to strategic decisions in your organization, especially when faced with ever-evolving market demands. Without the right tools, it’s easy to miss opportunities for growth and influence within your role.
Bridging the Knowledge Gap
Many professionals think they can "pick up" market access knowledge as they go, but this often leads to a fragmented understanding that can stall your career.
Have you ever felt overwhelmed by the fast pace of the industry, only to realize that relying on incomplete or outdated information puts you at a disadvantage?
It's important to recognize that just because you work in pharma doesn’t mean you have all the skills needed to navigate the complexities of market access, like understanding payer dynamics or developing the strategic insights necessary to influence key stakeholders.
It’s Time To Elevate Your Impact
Confidently leading conversations means
- Knowing how to approach provider discussions
- Payer negotiations
- Pricing strategies
- Stakeholder management with expertise
Envision walking into a meeting and commanding respect, articulating your insights and recommendations with clarity and conviction.
Being recognized as a critical leader in your organization, with colleagues seeking your advice and expertise, can open doors to more strategic, higher-paying roles.
With the right skills and knowledge at your fingertips, you can transform not only your career but also the impact you have on patient access and healthcare outcomes.
Building a Strong Foundation
Improving your market access skills requires more than just gaining experience on the job; it calls for a dedicated, strategic approach to learning.
Think about how often you’ve encountered obstacles due to gaps in your knowledge or uncertainty in your role.
To truly thrive, you need to invest in a comprehensive training program that equips you with the insights and tools necessary to excel. By committing to this structured learning experience, you’ll gain a clearer understanding of market dynamics and the confidence to navigate even the toughest discussions, transforming the way you contribute to your team and organization.
Introducing...
The Market Access Training Course
The Market Access Training Course provides a
comprehensive curriculum designed to build essential skills and knowledge.
It focuses on two key areas:
Developed by industry experts with real-world market access experience, the curriculum includes an overview of market access, in-depth explorations of Commercial, Medicare, and Medicaid
insurance, as well as insights into current market access trends and policy changes.
Participants will learn how to:
- Craft compelling value propositions for stakeholders
- Navigate payer incentives
- Engage in active listening
- Solve customer problems
- Establish themselves as valued partners to payers
Have a look inside…
Welcome
Explore the complexities of healthcare delivery through the lens of a typical doctor's visit. Gain foundational insights into the market access landscape, preparing you for a deeper understanding of the field.
Market Access Essentials
Learn core market access concepts, including key stakeholders and formulary management. Develop a comprehensive understanding of the market access ecosystem and healthcare decision-making processes.
Deep Dive into Commercial, Medicare, and Medicaid
Examine the intricacies of Commercial, Medicare, and Medicaid insurance systems. Develop the knowledge to navigate each system's challenges and contribute to targeted market access strategies.
Market Access Trends and Policies
Explore current trends in market access, including value chain consolidation and direct-to-consumer models. Understand how to adapt to industry shifts and evolving healthcare policies.
Understanding Stakeholder Incentives
Analyze stakeholder motivations, drug pricing, and incentives in healthcare. Develop skills to create effective value propositions and approach negotiations with informed strategies.
Effective Communication with Stakeholders
Enhance your ability to communicate complex information to diverse audiences. Learn techniques for social listening and developing messages that effectively convey market access initiatives to decision-makers.
Becoming a Certified Market Access Specialist
Apply your knowledge through practical simulations and real-world scenarios. Participate in a product launch simulation to synthesize your learning and prepare for market access challenges.
Bonus Content
Access additional resources, including webinars on stakeholder incentives and formulary management. Gain a comprehensive overview of the market access training process and opportunities for continued professional development.
Testimonials
“Pharma Skills Lab helped me successfully transition into a new market access role. In just two days, I gained efficiencies in access analytics, confidence in understanding the business, and strategic insights into executive-level needs.”
Albert Mei
Director, Market Access Operations, Large Pharmaceutical Company
"The market access training was very interactive and easy to digest. They made it easy to learn while also keeping it fun. The wealth of information that was fit into the training (without overdoing it) was impressive."
Tony Tokman
Pharm D, Associate Director, Medical Publications, Small Biotech Company
“I am an experienced MSL payer and was fortunate enough to take a market access course with Diane Petrone. Even with over 15 years of pharma/biotech experience, I learned so much from her course and found her to be a talented and engaging facilitator. I would recommend the course for new or experienced pharma professionals.”
April La Row
MSL, Small Biotech Company
"I was so happy my company signed me up for the Pharma Skills Lab course. Diane broke down the market access world and reviewed the complex decisions involved in payer decisions."
Christine Willicocks
Regional Sales Director, Small Biotech Company
Meet Your Instructor
Diane Petrone
Hi! I’m Diane Petrone, a trusted commercial leader with over 20 years of experience in designing and executing brand and market access strategies within the pharmaceutical industry. My journey began as an undergraduate studying biology, driven by a dream of helping patients. Working in market access to ensure coverage for life-changing medicines has turned that dream into a reality.
I founded Pharma Skills Lab to elevate and accelerate professional competencies in the industry, ultimately improving patient lives through access to critical therapies. Additionally, I’m the founder and lead consultant of Petrone Group Consulting, a boutique firm dedicated to providing strategic and operational support to biopharmaceutical clients across various therapeutic areas, and I cannot wait to support your growth in the market access sector of pharmaceuticals!
Choose the Right Option for You
The Market Access Specialist Certification is a prestigious credential showcasing your pharmaceutical market access expertise. You'll establish yourself as a trusted authority, unlock new career opportunities, and boost your earning potential. To achieve certification, you'll complete our comprehensive online course, pass a rigorous exam, and successfully navigate a launch simulation. The certification is valid for one year, with the option to renew annually to maintain your standing as a leading professional in the field.
Boost your job security and build a rewarding career.
Market Access
Essentials
COURSE ONLY
- Complete Lifetime Access to the Program
- Audio Files for Each Lesson
- 8 Modules of Course Content
- 32 Video Lessons
Market Access
Accelerator
COURSE + CERTIFICATION
- Everything in Market Access Essentials +
- 1-year Market Access Specialist Certification ($497/yr value)
- Launch Simulation
- Access to Bonus Lessons on: 340B, Authorized Generics and Buy and Bill
Market Access
Mastery
COURSE + CERTIFICATION
- Everything in the Market Access Accelerator +
- Email + Voxer Access to Instructor for 3 Months (Voxer is an asynchronous voice texting app)
- Market Access Specialist Certification with Free Lifetime Renewal Opportunity ($4,970 value over ten years)
Satisfaction Guarantee
We know the material in this course works and works well… but we also know you can’t know that for sure until you’re inside the course. That’s why you can join now, watch the videos, try out the exercises, and go through the process for 30 days… if after that you’re unsatisfied for any reason just email us for a full refund.
FAQs
What qualifications do the instructors have for teaching the courses?
Our instructors leverage practical, real-world experience gained from working in various market access roles. This hands-on expertise ensures that students from different disciplines and companies find the course content impactful for their career development.
What if my company won't pay for the course? It seems expensive for me to cover on my own.
Many of our students choose to invest in their own professional development with our courses and have reported significant value and return on their investment. While other courses may be priced similarly, they often lack the expertise of our seasoned instructors and the relevance of our up-to-date course content.
I'm too busy to take two days off for this course. How can I fit it into my schedule?
We understand that time is valuable, which is why PSL now offers online training courses. This allows students to learn at their own pace, choosing when and where it works best for them, making it easier to fit professional development into even the busiest schedules.
What is a Market Access Specialist Certification?
A Market Access Specialist Certification is a valuable credential that demonstrates your knowledge and skills in the field of pharmaceutical market access. By earning this certification, you'll gain recognition as a trusted expert, open doors to new career opportunities, and enhance your earning potential. To achieve certification, you must complete our online course, pass a rigorous exam, and successfully navigate a launch simulation. Your certification is valid for one year, and you can renew it annually to maintain your status as a leading professional in the field.
